Abigail Seldin

Abigail Seldin is the CEO of the Seldin / Haring-Smith Foundation, which she co-founded with her husband, Whitney Haring-Smith, in 2019. SHSF funds seed-stage public interest projects and collaborate with leading tech companies to build tools for the new college majority.

At SHSF, Seldin defined the strategy and led the development of SwiftStudent, a free digital tool for college students seeking financial aid appeals. Built-in partnership with 18 leading higher education organizations and powered by FormSwift, The Washington Post has highlighted SwiftStudent as “an equity leveler.”

A Rhodes Scholar and Forbes “30 Under 30,” Seldin previously co-founded College Abacus, an ed-tech company known as the “Kayak.com of college financial aid,” in 2012. Seldin served as the company’s CEO until she led the successful sale in 2014 to the ECMC Group. She joined the acquirer as VP of Innovation & Product Development, where she started and led their DC-based innovation Lab, an 80% female technology and design center. Seldin has been profiled in national media outlets including The New York Times, and her work on the Abacus products was highlighted in Secretary John King’s 2016 speech, “Opportunity Across America.”

Seldin now serves on the boards of Temple University’s Hope Center, Montgomery College Foundation, and the Association of American Rhodes Scholars.